Manager, Online Marketing
Summary
| Title: | Manager, Online Marketing |
|---|---|
| ID: | 20140022-CT |
| Location: | Trumbull, CT |
Description
Health Plan One (HPO) founded in 2006, is a leading online health insurance brokerage headquartered in Shelton, CT. Licensed in all 50 states, HPO offers a robust online platform for consumers to research and select health insurance plans from a wide range of offerings by leading national and most regional carriers. We provide both online and offline support from nationally licensed sales representatives who are trained to help navigate the difficult process of selecting an individual, family, small group or Medicare plan. We are currently recruiting for a Manager, Online Marketing position. Visit us online at www.healthplanone.com for additional opportunities.
RESPONSIBILITIES:
To continue, and accelerate, this revenue growth, the Company is fortifying its Marketing function. The role of the Manager, Online Marketing will be to drive the growth of the Company’s four complementary business units: (1) Individual Exchange Solutions: healthcare exchange solution targeted to individuals. (2) Employer Exchange Solutions: healthcare exchange solution targeted to an employer’s retirees and employees. (3) Member Acquisition: outsourced direct sales services for medical insurance carriers and brokers. (4) Demand Generation: web-based leads for individual Medicare and pre-65 insurance products sold to brokers and carriers. HPO has a team of field-based business development representatives who employ a two-pronged approach to distribution: direct to employer and through distribution partners. The Manager, Online Marketing will be a marketing generalist who will be able to conceive, develop and deliver the communications programs and materials needed to support the business development representatives and this distribution approach. Specific activities that support the above responsibilities include the following: (a) Implement e-mail campaigns to clients and prospects (clients and partners); (b) Manage online properties, e.g., corporate website and online client platforms; (c) Manage social media, including blogs, LinkedIn, Twitter; (d) Manage marketing operations tools, e.g., prospect lists, CRM system, RFP response tool; (e) SEM/SEO.
REQUIREMENTS:
Licenses/Certifications:
Keywords: (PMP, Marketing, Branding, Trade Shows, Proposals, Public Relations)
Equal opportunity:
HealthPlanOne is an equal opportunity employer, committed to employment equity throughout all levels of the organization. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. We welcome and encourage diversity in the workplace. HealthPlanOne requires the necessary drug testing and background checks to maintain a safe, drug-free work environment.
Manager, Online Marketing
Location: Trumbull, CT
SR# 2014 - 0022
Location: Trumbull, CT
SR# 2014 - 0022
RESPONSIBILITIES:
To continue, and accelerate, this revenue growth, the Company is fortifying its Marketing function. The role of the Manager, Online Marketing will be to drive the growth of the Company’s four complementary business units: (1) Individual Exchange Solutions: healthcare exchange solution targeted to individuals. (2) Employer Exchange Solutions: healthcare exchange solution targeted to an employer’s retirees and employees. (3) Member Acquisition: outsourced direct sales services for medical insurance carriers and brokers. (4) Demand Generation: web-based leads for individual Medicare and pre-65 insurance products sold to brokers and carriers. HPO has a team of field-based business development representatives who employ a two-pronged approach to distribution: direct to employer and through distribution partners. The Manager, Online Marketing will be a marketing generalist who will be able to conceive, develop and deliver the communications programs and materials needed to support the business development representatives and this distribution approach. Specific activities that support the above responsibilities include the following: (a) Implement e-mail campaigns to clients and prospects (clients and partners); (b) Manage online properties, e.g., corporate website and online client platforms; (c) Manage social media, including blogs, LinkedIn, Twitter; (d) Manage marketing operations tools, e.g., prospect lists, CRM system, RFP response tool; (e) SEM/SEO.
REQUIREMENTS:
- B.S. degree in Marketing, Business or a related field.
- 5+ years of experience in marketing with clear record of success and progression of responsibility in electronic media and digital marketing channels.
- Outstanding written and verbal communication skills.
- Strong creative marketing skills.
- Detail-oriented with strong project management skills and the demonstrable ability to lead/influence cross-functional teams.
- Ability to work productively with sales professionals (both internal and partners).
- Ability to effectively work on multiple projects and deliverables simultaneously.
- Knowledge of, and experience in, delivery of medical insurance to medium- and large-sized businesses is preferred but not required; experience in insurance products for retirees is a substantial positive.
- Ambitious, high-performing, highly energetic.
- Team player with a positive attitude.
- Proactive and resourceful.
- Entrepreneurial spirit (i.e., work fast with little assistance), driven, a self-starter able to work with minimal supervision.
- Bias toward execution and delivery of tangible results – strong sense of urgency and ownership over projects and deliverables.
- Above all, a strong desire to be a part of an emerging leader in a blossoming industry and drive it to the next tier of success.
Licenses/Certifications:
- NA
Keywords: (PMP, Marketing, Branding, Trade Shows, Proposals, Public Relations)
Equal opportunity:
HealthPlanOne is an equal opportunity employer, committed to employment equity throughout all levels of the organization. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. We welcome and encourage diversity in the workplace. HealthPlanOne requires the necessary drug testing and background checks to maintain a safe, drug-free work environment.
This opening is closed and is no longer accepting applications
