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Search Engine Marketing Analyst
Summary
Title:Search Engine Marketing Analyst
ID:20160061
Location:Trumbull, CT
Description
HPOne is a rapidly growing, best in class member acquisition company in the Medicare and individual health insurance markets.  Through our digital marketing, proprietary technology and call center operations in Tampa, FL, and Phoenix, AZ, HPOne assists health plans acquire incremental membership on a very cost effective basis.  Based in Trumbull, CT, HPOne is the recipient of several industry awards including the Inc. 500/5000 list of fastest growing private companies in America, 2010-2015 Marcum Tech Top 40 as well as the 2012 - 2015 Deloitte Technology Fast 500.  Our growth has created an exciting opportunity for a Search Engine Marketing Analyst.
 
Duties & Responsibilities
Experienced professional with excellent analytical skills and extreme attention to detail to assist in managing online marketing campaigns, with a particular focus on search engine marketing. This role has tremendous potential for growth for someone who knows how to take the initiative.
  • Support the management of our search engine marketing efforts (Google AdWords, Bing adCenter, etc.), and related online marketing campaigns.
  • Generate management reports on a regular basis.
  • Extract and analyze data from a variety of sources to inform business decisions.
  • Assist in the management of vendor and external partner relationships.
  • Assist with other marketing efforts as required.
 
Education/Experience
  • Bachelor’s degree in mathematics, statistics, finance or economics is preferred
  • 3+ years of experience using Google Display, Facebook, AdWords, and other performance-based ad networks
  • Advanced Excel expertise is required (Pivot tables, VLOOKUP, Report Filters etc.)
  • Proficiency using the Internet and other Microsoft Office tools is required
  • Exceptional problem solving, analytical and strategic thinking skills
  • Strong creative skills, come up with ad concepts and work with designers to bring them to life
  • Strong communication, oral and written skills
  • Candidate must be a self-starter who can work effectively under minimal supervision
  • Thrives in a fast-paced industry and evolving work environment
  • Experience in the healthcare/insurance industry is a plus
  • Energetic, enthusiastic, sense of humor
 
Equal Opportunity
HPOne is an equal opportunity employer, committed to employment equity throughout all levels of the organization.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.  We welcome and encourage diversity in the workplace. HPOne requires the necessary drug testing and background checks to maintain a safe, drug-free work environment.                                                                                                                                                                
 
This opening is closed and is no longer accepting applications