COMPANY OVERVIEW
HealthPlanOne (HPONE) is a rapidly growing, best in class member acquisition company in the Medicare and individual health insurance markets.  Through our digital marketing, proprietary technology and call center operations in Tampa & St. Petersburg, FL and Phoenix & Gilbert, AZ, HPONE assists health plans acquire incremental membership on a very cost effective basis.  Based in Trumbull, CT, HPONE is funded by Peloton Equity, a private equity fund focused on growth capital investments in the healthcare industry. We are recipients of several industry awards including the Inc. 500/5000 list of fastest growing private companies in America, 2010-2015 Marcum Tech Top 40 as well as the 2012 - 2015 Deloitte Technology Fast 500.

KEY RESPONSIBILITIES

• Develop creative concepts for member acquisition and lead generation marketing and collaborate with Art Director to turn those concepts into specific marketing tests
• Develop creative for solo email marketing cross-sell campaigns for ancillary products
• Develop a branded monthly member newsletter and create content each month to drive engagement of member base
• Author content on a regular basis for use in SEO optimization, blogs, social media, content syndication, link sharing and related content marketing strategies and coordinate with our SEO agency and IT team to implement the content
• Develop content for B2B marketing and sales efforts including corporate website, tradeshow material, social posts (LinkedIn, Twitter), sales presentations and other placements as needed
• Collaborate with RFP writer to compile and maintain marketing literature to facilitate RFP     production and periodic database updates; establish, review, and update content organized in the marketing database
• Write press releases and PR content as needed

 
REQUIREMENTS

• Minimum 10 years of experience of successfully developing creative concepts for online consumer sites focused on customer acquisition and lead generation
• Minimum 10 year of experience in developing B2B marketing copy across online and print
• Exceptional copywriting skills and ability to effectively communicate company positioning and attributes for B2B sales presentations and marketing campaigns
• Collaborative work style and ability to handle multiple and changing priorities
• Bachelor’s degree in English, Communications, Journalism or equivalent

 
Equal Opportunity:
HealthPlanOne is an equal opportunity employer, committed to employment equity throughout all levels of the organization. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. We welcome and encourage diversity in the workplace.
HealthPlanOne requires the necessary drug testing and background checks to maintain a safe, drug-free work environment.